I found this infograph via @CulinaryChefs on twitter. Good to follow them if you are on the culinary side of hospitality.
I have been noticing this trend in technology showing up more in restaurants lately. At Chipotle I can order my burrito straight from a mobile app in order to skip the line during the lunch-time rush. I find the integration of technology for ordering a great thing in restaurants and consumers are catching on fast. It helps minimize mistakes if people are handling their own orders as well as speeds up the process. Restaurants can run much more efficiently with less overhead costs.
The only downside is there is less interaction with a server (in fast food restaurants this is not such a concern). People may feel cheated or a lack of engagement. Customer Engagemente is key as I mentioned in my previous blog post about the Ritz-Carlton’s Credo. I recently visited a restaurant that used iPads to take orders and forward them to the bar/kitchen. The server took my order as they normally would but with an iPad in-hand instead of a notepad. After she took my order she flipped the iPad over so I could confirm that my order was correct. This type of technology integration defiantly helps the restaurant work more efficiently and doesn’t take away from the customer engagement.
TouchBistro is a complete restaurant management application for the iPad. Manage reservations, view the menu, and take orders with a few simple touches.
More on using iPads to take orders: Are you ready to order using an iPad? by Lia Grainger
iPad-only Restaurant Concept Launched in California: Stacked
Click on Infograph to enlarge.
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