Sharing industry insights in Hospitality – Management – Technology – Marketing

Using Technology To Make Ordering In A Restaurant More Efficient + Menu Technology Infograph

I found this infograph via @CulinaryChefs on twitter. Good to follow them if you are on the culinary side of hospitality.

I have been noticing this trend in technology showing up more in restaurants lately. At Chipotle I can order my burrito straight from a mobile app in order to skip the line during the lunch-time rush. I find the integration of technology for ordering a great thing in restaurants and consumers are catching on fast. It helps minimize mistakes if people are handling their own orders as well as speeds up the process. Restaurants can run much more efficiently with less overhead costs.

The only downside is there is less interaction with a server (in fast food restaurants this is not such a concern). People may feel cheated or a lack of engagement. Customer Engagemente is key as I mentioned in my previous blog post about the Ritz-Carlton’s Credo. I recently visited a restaurant that used iPads to take orders and forward them to the bar/kitchen. The server took my order as they normally would but with an iPad in-hand instead of a notepad. After she took my order she flipped the iPad over so I could confirm that my order was correct. This type of technology integration defiantly helps the restaurant work more efficiently and doesn’t take away from the customer engagement.

TouchBistro is a complete restaurant management application for the iPad. Manage reservations, view the menu, and take orders with a few simple touches.

More on using iPads to take orders: Are you ready to order using an iPad? by Lia Grainger

iPad-only Restaurant Concept Launched in California: Stacked

Click on Infograph to enlarge.

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Categorised in: Hospitality, Technology

2 Responses »

  1. Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such magnificent information being shared freely out there. Posted by

    • I am glad my post contributed to your research. There is so much information available these days, but finding key articles that can really help people make decisions can prove to be difficult. I am constantly researching various topics and will continue to post my observations, along with links to the best articles I find in an effort to help others sift through all this free information.

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My career aspiration is to deliver world class leadership in the hospitality and tourism industry. This blog is dedicated to sharing industry insights in marketing, technology, leadership management and hospitality.

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