Sharing industry insights in Hospitality – Management – Technology – Marketing


Aruba Adventures Corporate Videos

I was given a budget from the company I worked for at the time (Aruba Adventures) to take full lead on this project. I partnered with Aruba Film Production as they have the equipment and talented people needed to make it happen. Giuseppe Cioccarelli  and Zena Neme were great assets to this project as they helped me put together the storyboard, castings, direct, shoot and edit the videos. It took us 1 month between our busy schedules to plan out the 2 full days of shooting that was needed.

This is one of the toughest projects I have lead as I was not only running a film set, I was also responsible for running an active tour with paying customers. We had no room for mistakes and had to stick to a strict schedule. All the guests on the tour were notified in advance that they would be filmed and happily signed a waiver. For important close-ups we had a cast with us so that we would not have to bother the paying guests with shooting multiple takes. On crew we had 3 camera operators, boom operator, director, shot list supervisor, gaffer, 2 editors, and over 200 satisfied guests on the tours we filmed.

This 30 second video is an example of the final product. We also produced individual videos for each of the company’s tours.

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My career aspiration is to deliver world class leadership in the hospitality and tourism industry. This blog is dedicated to sharing industry insights in marketing, technology, leadership management and hospitality.

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