Sharing industry insights in Hospitality – Management – Technology – Marketing

Tag: brand equity

Companies Need To Rethink Their Branding Efforts

A company’s “brand name” is no longer as important to consumers when making purchasing decisions as in the past. This is because consumers have full access to better sources of information on products, such as user opinions and reviews across the web. This information makes consumers less hesitant to purchase lesser known brand-name products over the best know brands… Read More ›

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My career aspiration is to deliver world class leadership in the hospitality and tourism industry. This blog is dedicated to sharing industry insights in marketing, technology, leadership management and hospitality.

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