Sharing industry insights in Hospitality – Management – Technology – Marketing

Companies Need To Rethink Their Branding Efforts

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January 28, 2014 • Marketing

A company’s “brand name” is no longer as important to consumers when making purchasing decisions as in the past. This is because consumers have full access to better sources of information on products, such as user opinions and reviews across the web. This information makes consumers less hesitant to purchase lesser known brand-name products over the best know brands… Read More ›

Hospitality »

The Most Efficient Way To Increase Guest Loyalty Is By Investing In Your Staff!

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The Market Metrix blog dug into 9 million hotel guest surveys to see which problems have the biggest impact on customer loyalty. They found that issues that had to do with service received by guests had a more significant impact over problems with the product itself. Product problems are when customers dislike or have issues… Read More ›

Management »

How Should We Perceive Creativity in Organizations And How Can Managers Encourage It

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Creativity from an organizational perspective does not just mean generating ideas or new perspectives. Creativity in organizations must be focused on ideas that are useful and actionable. One may have a very creative workforce but if none of their employees ideas are really actionable, then this is a wasted use of creativity within an organization…. Read More ›

Technology »

The Easiest Way To Add Wi-Fi To An Existing Wired Network On The Fly.

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This has to be one of the coolest little devices that I have come across lately. For those who need to be connected to the web while traveling or just want to turn their office or meeting rooms existing wired network into wireless Internet. The D-Link Cloud Pocket Router is a perfect device that can… Read More ›

Marketing »

Companies Need To Rethink Their Branding Efforts

(0)

A company’s “brand name” is no longer as important to consumers when making purchasing decisions as in the past. This is because consumers have full access to better sources of information on products, such as user opinions and reviews across the web. This information makes consumers less hesitant to purchase lesser known brand-name products over the best know brands… Read More ›

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