I came across the new “JustBecause” app in the iTunes app store today. This is a solid idea for an app. A great way for new companies to spread the word and get people to try them out as people aren’t always receptive to new products or services. You can purchase gifts from startup companies that will only cost you $1. On some of the gifts I noticed that the recipient of the gift may need to pay shipping and handling.
Some of the gifts currently available are iPhone cases, 1 month subscriptions, and $15 to $20 off deals. Only downfall I can currently point out is that you can only send gifts to your friends on Facebook. There is no way to send a gift to yourself or through email.
JustBecause app is available for iPhone and Android: http://www.justbecauseapp.com/