I watched a video on Ted Talks and read about Simon Sinek’s theory on how to inspire others, as part of a project on motivation. Sinek talks about the way all great leaders and organizations think, act, and communicate the same way. Sinek says that “this idea is probably the world’s simplest idea” and what he has done is codified it into an illustration that he calls the “Golden Circle.” This illustration has helped me relate and easily grasp how great leaders inspire opposed to everyone else. Sinek says that “people don’t buy what you do; people buy why you do it.” From this I understood how companies such as Apple are so successful. When they describe their products it’s not just about the features or price, but also about how the company believes in putting their best technology and design into every product. This is how apple challenges the status quo.
Another quote that stood out for me from Sinek on Ted Talks was “If you hire people just because they can do the job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” What I learned from Simon Sinek will help enhance my development as an emerging leader because he has opened my eyes to how great leaders inspire change. I see how it is important to believe in the purpose of your job and life, and to work with others who also believe. There is power in believing what you do every day has a purpose. That by having others believe in what you believe, they will care about why you get out of bed in the morning and do what you do. Check out the video of Simon Sinek himself speaking about this fact on TED Talks – ideas worth sharing.
Simon Sinek’s Website: http://www.startwithwhy.com/