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Companies Need To Rethink Their Branding Efforts

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January 28, 2014

A company’s “brand name” is no longer as important to consumers when making purchasing decisions as in the past. This is because consumers have full access to better sources of information on products, such as user opinions and reviews across the web. This information makes consumers less hesitant to purchase lesser known brand-name products over the best know brands… Read More ›

If Your Company Is Photogenic, I Suggest You Start A Company Instagram Now!

Daily active users of Instagram has now topped that of Twitter. User data from August also suggests that Instagram users spent more minutes accessing their photo-sharing site via mobile than did Twitter users. Examples of ways for companies to use Instagram: • Restaurants – Make people hungry! Show off your cuisine, desserts, specialty dishes, wine… Read More ›

A Smart Way To Help Jump Start Sales For A New Company – Just Because App

I came across the new “JustBecause” app in the iTunes app store today. This is a solid idea for an app. A great way for new companies to spread the word and get people to try them out as people aren’t always receptive to new products or services. You can purchase gifts from startup companies… Read More ›

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My career aspiration is to deliver world class leadership in the hospitality and tourism industry. This blog is dedicated to sharing industry insights in marketing, technology, leadership management and hospitality.

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