Sharing industry insights in Hospitality – Management – Technology – Marketing

Consulting & Community Projects

Consulting Project for Universal Studios

LogoMC_tcm13-3347universal consultingDuring my final semester at Crummer, I was part of a faculty chosen, three person team to lead a consulting project for Universal Studios Orlando (Focus: Theme Park VIP Tour Operations & Marketing). My team also worked together over video conference with five students in France, from the Kedge Business School. This was a semester long project where my team met with various Universal Studio executives, as well as did on site research at the Universal Studios Theme Parks. The Kedge Business School students later joined my team to finalize the deliverable and present to the Universal Studios executives in Orlando. The deliverable was very well received and will serve as a guide for revamping the VIP Tour operations and marketing strategy. The content of the deliverable consisted of a market and competition analysis, suggested new product offerings, a marketing strategy, timelines, and key performance indicators.

Consulting Project for Lighthouse Works

My first major MBA consulting project was for Lighthouse Works, which is an employer providing job opportunities in services and light manufacturing industries for people who are blind or visually impaired. The project deliverable was well received by the board of Lighthouse Works. Our project served as a guide to Lighthouse Works future growth and operational direction.

Works is a business extension of Lighthouse Central Florida, which is a private, non-profit organization offering a comprehensive range of services to people living with vision loss or blindness. We choose Lighthouse Works for this consulting project because they are fairly new and we hoped to not only help the organization with purposeful growth but to also be part of empowering people who are visually impaired or blind through employment (Lighthouse Works Mission).

To learn more about how you can help contribute to the services provided by Lighthouse Central Florida and Works for those with vision loss head over to: http://www.lighthousecentralflorida.org/

Rollins College MBA Association

I served as the International Chair of the Rollins College MBA Association (MBAA). My position entailed representing the international student body who currently attend the Crummer Graduate School of Business. As the International Chair I hosted an International Business Dining event and organized a community service project while my class was in Spain on global research project. I also assisted in the organization and execution of all other MBAA sponsored events and projects.

Wickets To Fair Trade Croquet Tournament

Wickets To Fair Trade Croquet TournamentThis was one of the last fundraising projects headed by Colin Myers as the president of the MBAA, as he has successfully completed the Rollins MBA program. On the day of the tournament I volunteered to help organize the different croquet games and register teams. Our efforts raised $4,000 that was then donated to Ten Thousand Villages, a nonprofit, charitable organization that supports fair trade. The company strives to improve the livelihood of tens of thousands of disadvantaged artisans in 38 countries. I am excited to help lead this event next year.

Pasta For Pennies

Our first MBAA community project of 2013 was to collect donations to help the Leukemie & Lymphona Society. The project was headed by Gina Oakes and together with the rest of the MBAA, our efforts lead to $1,300 in online and on-campus donations over a short two week time period. One of the ways we encouraged donations was by providing a wearable sticker to those who donated so that they could display their support.

 

 

Toy & Needs Drive

I was involved in a toy and needs drive headed by the Rollins MBAA Social Chair, Lauren Maxwell. Last year our association raised 900 toys in the drive. This time we raised the bar to 1000 toys and need baseditems. We successfully met our goal and even surpassed it by 100 items. Once all items were collected and sorted, we delivered them to Arnold Palmer Children’s Hospital, Give Kids the World, Florida Hospital, the Coalition for the Homeless and Harbor House.

 

 

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My career aspiration is to deliver world class leadership in the hospitality and tourism industry. This blog is dedicated to sharing industry insights in marketing, technology, leadership management and hospitality.

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